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A driving force in shaping and branding marketing strategies for over 20 years, Stephanie Anton is the President of the Corcoran Affiliate Network.
To name a few, Stephanie has been recognized as one of the top 200 leaders in real estate by Swanopol, named one of Inman’s 101 Most Innovative Leaders, and honored as a Woman of Influence by HousingWire.
With her extensive expertise in branding and marketing, Stephanie brings a unique perspective on how to stand out in a competitive luxury market.
In our conversation, Stephanie shares what it means to build a brand that resonates with high-end clients, and lead with impact as she and I talk about
How to Lead with Influence in Luxury Real Estate.
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Shownotes-
0:00 About Stephanie
1:51 Building a Luxury Real Estate Brand
4:16 The Role of Authenticity in Luxury Real Estate
8:38 The Power of Authenticity and Quality in Real Estate
13:46 Navigating the Luxury Real Estate Market
21:42 Capturing Attention and Gaining Trust
26:50 Leadership, Being a Leader to Your Clients
31:40 The Power Empathy in Success
36:04 The Struggle of Letting Go
41:32 Stephanie's Biggest Epiphany
43:01 Overcoming Challenges
48:32 Stephanie's #1 Resource for Success
50:02 Stephanie's Book Recommendations
51:56 Final Thoughts and Advice
Books Mentioned:
Memorable Quotes:
"Luxury real estate draws inspiration from sources far outside of real estate." - Stephanie Anton
"The more money you have, the more you are of what you are, so let's just make sure we keep becoming a better person." - Jere Metcalf
"Our tagline, our ethos, is live who you are. It's all about creating a helping you find a home that's going to best reflect you and your lifestyle and your family." - Stephanie Anton
"As challenging as luxury real estate is, if it weren't for the reality of the challenges it presents us, we would miss the opportunity to both succeed and grow in ways we couldn't otherwise." - Jere Metcalf:
"In buying a home, especially in luxury real estate, it's not solely a decision about shelter." - Stephanie Anton
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